AN IDEA THAT FILLED THE SEATS
Client: The Daytona 500
As many core racing fans were getting older, there was a need to refill the stands. The idea was to remind the world that not only was the Daytona 500 the biggest event in racing; it was also one of the biggest events in sports. If you were a sports fan, this is one event you needed to experience in person. The Daytona 500 sold out that year.
AN IDEA THAT WRAPPED THE WORLD
Client: STIHL Worldwide
STIHL needed an idea to promote something different: giving a chain saw as a gift. My idea was to acknowledge the unique attributes of the product and make the idea more accessible. “Hard to Wrap. Easy to Give.” was born. Because the idea was so simple, so universal, and transcended cultures and language, it spread throughout the world (France and Russia shown).
AN IDEA THAT FORESHADOWED A LAUNCH
Client: SoutheastHEALTH
SoutheastHEALTH wanted to start promoting its new revolutionary cancer center. The challenge was it didn’t exist yet. My idea was to leverage the three words of the core messaging to visually create the building. Having a hand write the words reinforced the human-focused aspect of the center. The spot cut through the predictable medical advertising in the region and positioned SoutheastHEALTH as the system that was on the forefront of healthcare’s future.
AN IDEA A BANK COULD TRULY OWN
Client: BOS
The financial category is often overcrowded and confusing, as many institutions are promoting similar messages. So, how do you stand out, how do you own your look and feel? My idea was to create a monochromatic world with the brand color. This allowed a controlled environment to create product-focused vignettes The materials delivered a unique look, and allowed BOS to truly own a space in market.
AN IDEA THAT ShOWED STRENGTH IN A NEW WAY
Client: Havco
Fleet owners have ongoing concerns about the strength of their trailer floors. Excessive forklift traffic and extreme loads can potentially damage floors; causing lost time and poor ROI. The FusionFloor by Havco solves this problem. My idea was to directly address their concerns and to personify the floor as a “tough and fearless. Havco solidified their domination in the industry and remained the top seller of floors in the country.
AN IDEA THAT REDEFINED INSURANCE
Client: Health Alliance
Medicare insurance marketing can often be oversaturated, and introducing a new type of product brings many types of challenges. My idea was to name it Simplete, to quickly communicate its two main features: It’s simple and it’s complete. The launch campaign, “Meet Simplete” provided an opportunity to introduce the product in a way that was accessible. The name, paired with a bright and vibrant look, disrupted the market, and stood out as something truly different.
AN IDEA FOR THE PEOPLE BEHIND THE PRODUCT
Client: STIHL USA
STIHL culture is built of people who are extremely loyal to the brand. Whether it be professionals or demanding homeowners, people who use STIHL accept no substitute. My idea of “Real People. STIHL People.” was to not only celebrate this culture, but to invite others to join it. The campaign was able to separate STIHL from its competitors, by leveraging the passion of the people who use it every day.
AN IDEA THAT ENERGIZED AN AGENCY
Client: JUMP
When Jump acquired Geile/Leon Marketing, they needed a campaign to announce it. I knew GL brought new energy to an already powerful agency. My idea was to create a brand of energy drink that had a new powerful ingredient. Jump Synergy was born. The idea was so well liked that actual drink cans were created and used at social events.
AN IDEA THAT WAS A CITY'S INVITATION
Client: NorthPark
When NorthPark set out to attract major retailers to their development site in St. Louis, they needed to send something that would be unique to the city and that would get attention. My idea was to send them Chuck Berry's guitar case. Actual guitar cases were built to house a printed piece, as well as a screen that featured a customized video for each prospective retailer. The founder of one retailers responded, "This is the best presentation I've ever seen."